What is Sync Licensing?
A synchronisation license is a contract between a music user and the owner of a copyrighted composition that allows the song to be used in a visual format media be it ads, movies, short films, or series. Sync rights and sync placement are all terms used to describe this permission.
Is a synchronisation license required?
A synchronisation license is required whenever you use a recording of a song written by someone else in video format, even if it’s only a small section of the song. Music in YouTube videos, cover music videos, wedding videos, commercial and corporate videos are all typical uses for synchronisation licensing.
No matter how tiny a section of the music you use, you’ll need a synchronisation license.
Popular music is frequently used as a reference by directors and screenwriters in their work to showcase or convey the right message to the audience with the help of already established songs or compositions.
Here are a few of our favourite Indian songs that have had a lasting impression with a sync placement.
Din Shagna Daa – Still About Section 377
‘Still About Section 377,’ a popular web series, has been renewed for a second season, which will be available on digital platforms soon. ‘Din Shagna Daa’, a beautiful tune composed by Jasleen Royal is utilised for the Country’s first transgender series, sung by Rydell Medley, a male vocalist.
Din Shagna Daa wonderfully conveys the emotions and affection between a gay couple and their family in ‘Still About Section 377.’ The scenes appear to be real, and this is unquestionably a first step toward allowing homosexual romance to be depicted.
Nakhrewali – Mard Ko dard Nahi Hota
It’s the story of Surya, a young boy with Congenital Insensitivity to Pain, which means he can’t feel pain, who sets out to master martial arts and hunt out muggers.
Nakhrewali, sung by Kishore Kumar in 1956 plays in the background in a scene in which a lead guy Abhimanyu Dasani meets a female and thinks of protecting her but instead gets beaten up by her. This stand-alone sequence eventually became one of the sweetest moments in filmmaker Vasan Bala’s second feature film, Mard Ko Dard Nahi Hota.
Qismat Ki Hawa Kabhi Naram – Ludo
Ludo, a Netflix original dark comedy written and directed by Anurag Basu, celebrates life’s innate unpredictability. This picture is well worth your time thanks to a fantastic cast, a unique premise, and expert direction.
Qismat Ki Hawa Kabhi Naram sung by C. Ramchandran in 1951 – The scene where Pankanj Tripathi is having a good time watching the old gem and singing along and insists others to sing too is pure gold.
Aise Naa Mujhe Tum Dekho – Wild Stone Ad
The Wild Stone soap commercial has Purab Kohli as its brand ambassador. Purab gets fooled by women into becoming dirty during a football game with the kids in order to make him bathe with Wild Stone soap. A few years back it was airing on major TV stations. The Remixed R.D.Burman song “Aise Na Mujhe Tum Dekho” is the commercial’s primary attraction.
Hukkus Bukkus – The Family Man
The Family Man on Amazon Prime Video features some really cool music to match with the show’s moods.
Hukkus Bukkus is a timeless Kashmiri ballad that has been reimagined by numerous poets, historians, and artists throughout the years. It is included in the Amazon Prime original web series The Family Man Season 1 starring Manoj Bajpayee, where the song was used for showcasing Kashmir in the series. Aabha Hanjura sang it in 2017.
The bride and groom execute the ‘Varmala’ ceremony in the advertisement, which also features ‘Thappad’ actor Pavail Gulaati.
While the groom, played by Pavail, is lifted into the air by his buddies, Alia is shown defying gravity by biting into a perk. As Ritviz’s popular song ‘Udd Gaye’ plays, the actress is seen floating higher in the air with each bite.
Bottom Line
Content creators are giving top-notch entertainment and music to consumers who have grown and demanded exceptional content. These incredible songs and stories are an example.
Leaders in the music industry as well as new-comers have a chance to be successful in sync.
Are you thinking what are the procedures for obtaining a synchronisation license?
Synchronization licenses are complex and are custom-negotiated directly with the copyright holder. Check out our Custom Licensing services or get in touch with us if you need help with this procedure. You can also try to track down the copyright holders and ask for permission on your own.